Hire New Talent through Reputed Pemex Consultancy Gurgaon

 Hire New Talent through Reputed Pemex Consultancy Gurgaon

Pemex Consultancy Gurgaon is a leading firm that provides placement to job aspirants looking for employment in various trades. The bridge formation between the candidate and company goes smoothly with the procedure of getting hired by the company. The good understanding of the requirement of the companies is considered to provide them with skilled and relevant candidates.   

The services served starts with good relationship building with the client providing them the right person by working on the job profile of an individual.  Hiring the correct candidate for your organization is the challenging task for the firm. The company will serve you better in many ways from time saving to cost efficiency, recruitment infrastructure and more than this the selection methodology safe from hiring the wrong aspirants. 

The team of experts forms a highly networks of recruiters with in-depth knowledge of major industry requirements. The strong presence marked in market as a recruitment consultancy at domestic and international level. The company holds a respectful place with making links different countries like Nepal, Saudi Arabia, Kuwait, Sri Lanka and many more. 

Any industry will be requiring the man power to run it successfully. The consultancy will be helping hand for such industry like Medical, Oil, refinery, petrochemical, hospitality, marine and many more. The industry when fails in hiring the right manpower for their project they go with consultancy to find skilled and trained employees. The work of delivering the correct candidates for vacancy on time and with least disruption leads to the success of the pemex.

Being experts as recruitment agency, the primary focus is to offer superior quality services in cost effective manner. The commitment made in terms of excellence, high performance and industry knowledge is delivered without any delay. The moral business policies, transparency, quality assurance and timely services have helped to increase the number of clients. 

7 Online Marketing Tools That Are Totally Worth the Investment

Consider this your online marketing-tool cheat sheet -- one that can help you skyrocket your marketing.

1. Email marketing (and more): InfusionSoft

What it does: InfusionSoft is a bit on the pricey side, but it’s a powerful tool. Its best features are its automation features, which make it insanely effective for marketing campaigns. My delivery rates with InfusionSoft have been excellent!

How much it costs: InfusionSoft is a powerful yet costly email marketing tool. A one-time startup fee of around $2,000 will get you set up. Thereafter, fees range from $199 to $599 per month.

Why it’s worth it: InfusionSoft saves a lot of time. You’ll have to learn the system and get it set up. But once you’ve completed the setup, it’s pretty smooth sailing. Plus, with high deliverability rates and the ability to scale, you’re set for life.

2. Content Marketing: Buzzsumo

What it does: Buzzsumo allows you to find the most shared content on certain topics or websites. You also can filter the lists according to type of content (e.g., infographics, blogs). Buzzsumo’s advanced features, such as “influencers” and “monitoring,” are powerful ways to get ahead of the competition.

Pro: “Our starter plan is ideal for bloggers and small teams.” Costs $99 per month.

Agency: “For agency teams, with all Pro features, API access & more.” Costs $299 per month.

Enterprise: “Ideal for brands and publishers. Advanced functionality for large teams.” Costs $999 per month

Why it’s worth it - Buzzsumo is a content marketer’s dream come true. If you’re searching for trending subjects, analyzing effective headlines or trying to understand how to create the next viral topic, Buzzsumo is the answer.

3. Graphic Design and Visual Content: Canva

What it does: Not everyone can afford to hire a graphic designer. But nearly any of us can learn to do some basic design ourselves. Canva makes design easy and fast. Its tagline, “Amazingly simple graphic design software,” is spot-on. Canva’s templates are optimized for social media, and they are stunning. A few customizing clicks, and you’re set with eye-popping visual content.

How much it costs: Canva charges nothing for using the cloud-based software. If you use “premium elements” (certain images, etc.), you can pay as you go. Canva For Work is an advanced feature of the tool that charges a monthly subscription of $12.95.

Why it’s worth it: You don’t want to skimp on graphic design. Great visual design has a huge impact on how people perceive your brand and interact with your content. Canva will make you look good. And that’s priceless.

4. SEO and Site Speed: Pingdom Website Speed Test

What it does: Improving website speed is one of the fastest ways to improve your SEO and conversion rates. Pingdom’s website speed test helps you do that. Its free report provides instant analysis, plus tips on improving your site speed.

How much it costs: The speed test itself is free. Full website monitoring costs from $13.95 to $454 per month.

Why it’s worth it: For large websites that receive a lot of traffic, full-time monitoring is essential. Just minutes of downtime can cost you traffic and revenue. A monthly cost for Pingdom, to check your website’s status, speed and alerts, can save you money in the long run. 

5. SEO: Ahrefs

What it does: Every marketer needs to understand SEO. Ahrefs makes this job simple and straightforward. You can track keyword performance, measure your social metrics, perform backlink analysis, analyze your content, explore trending content, measure your keyword positions and do keyword research. It’s a robust all-in-one SEO tool that will put you on the path to outrank your competitors.

How much it costs: Plans range from $79 to $2,500 per month.

Why it’s worth it: There are plenty of free SEO tools, but few of them provide the full breadth of reliable information that Ahrefs does. Ahrefs’s quality data and reliable results are an essential part of dominating SEO.

6. Social Media: Buffer

What it does: Buffer is social media automation tool. You can schedule updates for Facebook, Twitter, Google+, Facebook and LinkedIn. With a handy browser extension (click to schedule an update), mobile app, calendar, link shortening, optimal timing and social analytics, it’s hard to beat.

How much it costs: Buffer has a free plan with limited features. Its additional plans range from $10 to $250 per month.

Why it’s worth it: When it comes to social media, saving time is critically important. This is exactly what Buffer does. You can fully automate your social media posting, plus set up an ideal posting schedule in seconds. In business, time saved is money saved.

7. Marketing Schedule: CoSchedule

What it does: CoSchedule helps you plan your marketing, organize your campaigns, plan your content and get ahead. Marketing needs to be organized, and so does scheduling. It’s not enough to simply create content and make updates. CoSchedule helps to streamline the process. Its integration with Chrome, Wordpress, Google Docs and Evernote makes the process even easier.

How much it costs: Coschedule ranges from $15 per month for a solo user to $600 per month for larger agency users.

Why it’s worth it: Staying organized and saving time are the two main benefits of CoSchedule. If your marketing is a jumbled mess of time lines, interest, tweets and unfinished campaigns, CoSchedule can help you sort that all out.

Heres What Really Matters for SEO in 2016

To many people, SEO is a minefield of misinformation and conflicting advice.

Trust me, I’ve been there. When I Googled “SEO” for the first time, I was quickly overwhelmed with a mountain of anecdotes, case studies and “best practices”. I picked up a few tips, but for the most part, I couldn’t make heads or tails of what I read.

After years of in-the-trenches online marketing and PR work, I eventually put the pieces of the puzzles together. But I’m no SEO guru. In fact, most of my best SEO successes have come from old-school PR. That’s because, when you do it right, PR equates to link building, or the practice of building backlinks to your site to get higher rankings in search engines.

But over the last few months I’ve read that “link building is dead” and that “Google doesn’t care about keywords anymore.” Instead, the search engine is supposedly more concerned with high-quality content, schema markup and social media shares.. I’ve been busy with my startup, so I haven’t had time to keep up with the latest trends in the SEO world.

Fortunately, someone else recently took the time to make sense of the topsy-turvy SEO landscape. Brian Dean and a team of data partners at Backlinko recently analyzed 1 million Google results to see which ranking factors are important for SEO in 2016.

Should You Use SEO or PPC Marketing?

There are two main ways a local business can reach prospects on Google, and it’s important to understand what they are and the difference between them. The two strategies are search engine optimization (SEO) and pay-per-click (PPC) marketing.

Local SEO is concerned with getting your website ranked highly in the map and organic search listings on Google for keywords related to your business. You cannot pay for placement in the organic results. Google has an algorithm that determines where each page on your site ranks for various keywords and, with local SEO, you’re essentially trying to game the algorithm to get your site ranked higher than your competitors’ sites for the best keywords related to your busi­ness.
PPC is paid advertising on Google. PPC ads are displayed above the organic search results as well as down the right side of the search results.
The main thing to understand is how prominently PPC ads are displayed at the top of a Google search results page. Usually the top three results for a local search are ads. (This is one thing that will very likely not change about how the search engine results page looks because Google makes most of its money from these ads.) Under that are the maps listings, and then the organic search results follow. It's important to understand that most people will click on the results at the top of the page, which, no surprise, are exactly where the ads that make Google money are positioned.

If you were to look at the “above the fold” results (the “above the fold” results are those you see when you first land on the page before you scroll down) of any Google search, you'd notice that the majority of the pixels are taken up by paid ads. There is often no room for any organic results. People are lazy online and they won't scroll unless they have to. If they find what they’re looking for above the fold, they won’t go any further. Because of this, one of the main advantages PPC has over SEO is its prime positioning on the search results pages.


With PPC, you can launch a campaign and, almost immediately, your ads will start appearing on page one of Google. SEO, by comparison, is a long-term investment. You have to wait at least three to six months to typically start seeing any type of results, and in a competitive market, it could take over a year.

What this means is, you can hire an SEO firm for $1,000 or $2,000 a month, depending on how aggressive you want to be, retain them for six months or 12 months, yet still have no guarantee that you'll be on page one or get any leads from it. Even if you do get on page one, after a year or two of paying an SEO firm, Google may change its algorithm and you could lose it all overnight (we’ve seen that happen many times).

If you’re planning to be in business for the long term, are patient, and hire a good SEO firm, then SEO may be a very good long-term investment and generate a good ROI over time.

SEO is a constant cat-and-mouse game between Google and those who do SEO for a living. It’s getting harder and harder to get results, and we know a number of SEO firms that are starting to offer other services like web design or social media marketing, while others are deciding to fold up shop rather than continue to play games with Google.

You may be getting three to four solicitations a day from SEO firms telling you how poorly your website is ranking, how your horrible website isn't getting you as many leads as it could be, and how they have the magic solution to get you to the top of page one on Google (we get their emails, too!). The majority of these firms outsource their SEO to cheap overseas labor and mark up the costs 100 percent or more. Please don't respond to their offers. If it sounds too good to be true, it is.

Another advantage of PPC is that it will give you clear, measurable results. You’ll know exactly how much you spent on clicks and how many leads and how much revenue you generated in return.

You can't get clear, measurable results like that with SEO. Google doesn’t share a lot of SEO data with website owners, which makes it very difficult, if not impossible, to accurately measure how many leads you are getting from organic traffic. In fact, one thing to watch out for is that a lot of the organic/SEO traffic you get to your site may be from branded traffic (i.e., people searching specifically for your company name). So it may look like you’re getting lots of great quality leads from organic traffic, but these are people who already know who you are and would have contacted you anyway. Be sure to keep this in mind when you're trying to evaluate the results from any SEO work you do.

Why PPC will be a top source of leads for a long time
PPC is never going away. Google is a publicly traded company with a responsibility to their shareholders to increase profits, and they're constantly rolling out new things that get more people to click on ads. Recently they rolled out new improvements, such as callout extensions, that make their ads take up more space on the page.

Google doesn’t make money on SEO. They make money on Google AdWords (the name of their PPC program). They're constantly rolling out new products for advertisers, and we found that they love local business advertisers. Why? Because your business is very relevant to searchers. If someone is searching for an injury lawyer in Dallas, Google wants people to find an injury lawyer in Dallas -- they want relevant search results.

From our experience, the fastest, most reliable, and most profitable way to generate an ROI on Google comes from running PPC ads. You just have to make sure you’re approaching PPC the right way for your local business.

How Your Local Search Engine Optimization is Preventing You From Generating New Business Leads

Local search engine optimization is important to success, because four out of five searchers using Google are looking for a local business to contact. (Search Engine Watch)Therefore lead generation directly depends on your audience knowing you’re a local option.

Unfortunately, many local businesses either don’t know how or don’t care to take local optimization seriously. But not caring or not knowing how to fix the problem are equally indefensible positions to take in a digital marketplace where more and more buyers are shopping more and more locally.

Take a look at two of the biggest problems found when local search engine optimization isn’t made a priority.

1.  Confusion For Your Buyers

Search engines, like Google, and search directories, like Yelp, MerchantCircle and Yellowpages, take a business's local information and display it to users among local business search results. So, inconsistent business listings can turn into hundreds of directories with variations of your local business information. And with directories continually sharing different information with one another, this is a problem that will continue to spread.





2.  Poor (If Any) Local Placement

When Google knows your business name, address and phone number, it is able to place you among the local business options in search results. But Google pulls this information from directories to provide buyers with the local business information it believes to be most accurate. So if your business has inconsistent local listings, Google may list you as a business in an incorrect location and ultimately, in front of the wrong buyer.

What’s worse, if the buyer is left to figure out the correct local listing, they’re simply going to shop somewhere else.

Generating new business leads is the solution to any problem your business may face. But you cannot generate new business leads if you’re not placing your business in front of your local buyer. In order to be placed in front of your local buyers, you need to prioritize local search engine optimization.

Why Google Is Going To Be Changing Your Position In Search Results

Google aims to please searchers by providing them with a simple and quick searching experience. When searchers are happy with their experience, they will continue to use Google each time they need information. You may not know it, but business owners and Google share the same goal: make customers happy so they continue to use your services.

As searchers continue to depend upon their mobile devices to search, Google has adjusted accordingly by valuing websites that adapt to mobile devices over those that do not. In fact, 50% of all queries on Google are now conducted on mobile devices. That’s why on April 21st, Google will use a website’s “mobile-friendliness” as a website ranking factor. A website that is inconvenient for a searcher to use will be penalized.

3 Lessons Social Media Marketers Can Learn From Big Bird

1.Choose Your Platform: In the wake of Mitt Romney’s comments, the majority of real time discussion and comments occurred on Twitter. PBS was able to recognize this as the best channel to use, and took advantage very quickly.




2.Invest in Social Media: Once PBS had an opportunity to be part of a larger dialogue in a national news story, they made a decision to invest in Twitter advertising, a fairly new development on the social network. This kind of forward thinking, and real time reaction is exactly what many brands and businesses need to embrace as they move their social media campaigns forward. PBS made sure to take control of the dialogue that was already occurring, and gave users a place to channel their discussions.

3.Produce Quality Content: A case could be made that the content PBS chose to promote in light of these comments was the most important part of the equation. The tweet that was promoted read, “PBS is trusted, valued and essential. See why at valuepbs.org. (please retweet!).” This tweet appeared whenever users searched “big bird” and directed them to an educational website about why PBS is such a valuable organization. It was also retweeted over 9,000 times as of October 11th. Full of statistics, graphics, and readable information, PBS was able to inform users in an enjoyable and shareable way. As of October 11th, the site had already been shared over 10,000 times on Twitter.