Some users have recently reported that Facebook asked them to rate posts from advertisers to see if it’s “overly promotional”. This is part of their new update (rolled out in January 2015) which reduces the visibility of posts advertising your products and services.
Here are some of the traits that will be considered “too promotional”
Posts that solely push people to buy a product or install an app
Posts that push people to enter promotions and sweepstakes with no real context
Posts that reuse the exact same content from ads
To us, this sounds like any post that is about your product may be considered “overly promotional” and may be penalized. But isn’t the goal of your Facebook page to get your message out to your fans and interact with the users of your products?
Here are some of the traits that will be considered “too promotional”
Posts that solely push people to buy a product or install an app
Posts that push people to enter promotions and sweepstakes with no real context
Posts that reuse the exact same content from ads
To us, this sounds like any post that is about your product may be considered “overly promotional” and may be penalized. But isn’t the goal of your Facebook page to get your message out to your fans and interact with the users of your products?
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