Ever since Google announced they would no longer report referring keyword data from logged-in users, webmasters and SEOs have become increasingly frustrated dealing with the dreaded (not provided) keywords.
Google assured us this would impact less than 10% of queries. Although that has proved to be the average, some webmasters have observed 50% of their keyword information wiped clean away from their data.
1. How Big is Your (not provided) Impact?
If Google reports less than 5% of your organic keyword traffic as (not provided) then you probably don’t have much to worry about. On the other hand, if you are one of the unlucky few who experienced 25-50% in lost keyword data, then you want to hustle to get that data back.
The simplest way to measure impact, of course, is to look at your referring keyword information. Here you can easily track the percentage of “not provided” keywords
2. Take an Accurate Look
Once you understand how much referring keyword traffic is hidden by Google’s privacy veil, now is the time to fill in the missing holes in your analytics..
3. Get Smarter Data Analysis
Using clear, step-by-step instructions he shows how to:
Establish Macro Content
Understand the Performance Profile of not provided traffic.
Match up Performance Profile to Brand & Non-brand Visits
Establish Conclusions
Landing Page Keyword Referral Analysis
4. Mine Your SEO Report in Google Analytics
Google’s own answer to this predicament is the new SEO reports in Google Analytics. The reports are found under the “Traffic Sources” section.
Although it’s true that these SEO query reports list most of the keywords searchers used to find your website, they are limited in value by several major drawbacks.
The data is limited to the top 1000 daily search queries and top 1000 daily landing pages for the past 30 days.
The reports are often criticized for their inaccuracy and confusion they produce.
The query reports aren’t tied to landing page reports, or vice-versa, severely limiting their usefulness.
5. Got Ca$h? Buy the Data
The same privacy loophole which angered so many webmasters also allows web marketers to buy the keyword data. This is because although Google hides referring keyword query data from everyone else, it does make this data available to customers who purchase advertising through Google.
6. Send Google Your Love
…or not. Personally, I love Google and what they have done for our world, but it’s best to let our voices be heard. If you have strong feelings about Google’s “not provided” actions, Rand Fishkin of SEOmoz suggests you voice your concern.
7. Don’t Worry
Although we find the development of “not provided” keywords troubling, one thing that will always be true is that SEOs are resourceful – incredibly so. Through 1000s of algorithm changes and a rapidly shifting web landscape, savvy web marketers have found ways to keep up with evolving search engines. In fact, the reverse is often true – search engines find themselves keeping up with web marketers.
The “not provided” story is long from over. That said, we’ve been through worse storms than this. By working together for a better understanding of the web, as SEOs do, we will arrive on the other side stronger than ever.
Try To Use An AdWords Guide To Overcome
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