Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants.
Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.
The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics.
Transaction-based proof that social media participation increases purchases is the outcome of a research effort undertaken as the 2012 LoyaltyOne Social Media Transaction Impact Study.
The research findings are based on a two-year analysis of brand-customer social media engagement and actual transaction data with Canada’s more than 10-million member AIR MILES Reward Program. Consumers who participate in LoyaltyOne’s AIR MILES loyalty program earn reward miles by making purchases from its affiliated business partners (sponsors) and services across Canada. Collectors of the program redeem reward miles for a wide range of travel, entertainment and merchandise rewards.
Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.
The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics.
Transaction-based proof that social media participation increases purchases is the outcome of a research effort undertaken as the 2012 LoyaltyOne Social Media Transaction Impact Study.
The research findings are based on a two-year analysis of brand-customer social media engagement and actual transaction data with Canada’s more than 10-million member AIR MILES Reward Program. Consumers who participate in LoyaltyOne’s AIR MILES loyalty program earn reward miles by making purchases from its affiliated business partners (sponsors) and services across Canada. Collectors of the program redeem reward miles for a wide range of travel, entertainment and merchandise rewards.
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